Pivot, Push Forward, or Let Go? How to Make the Right Decision For Your Business.

Every entrepreneur will eventually face a crossroads: Should you pivot, push forward, or let go? It’s a deeply personal and often emotional decision. We pour our time, energy, and heart into what we build, so choosing whether to shift, persevere, or walk away is never easy. But the answer often comes down to three key factors: alignment, traction, and energy.

Let’s break it down so you can make the best decision for your business or project.

1. Pivot → When the Vision is Right, but the Approach Needs Adjusting

A pivot is needed when:

✔ You’re getting feedback that suggests a better direction.

✔ The core idea has potential, but execution isn’t landing as expected.

✔ You feel resistance, not from lack of effort, but from a misalignment in strategy.

Example: If a program isn’t gaining momentum, but people are asking for something similar with slight changes, pivoting to meet their needs makes sense.

2. Push Forward → When Challenges Are Just Roadblocks, Not Dead Ends

Push forward when:

✔ The vision still excites you, and you see clear value in what you’re doing.

✔ The challenge is more about timing, visibility, or consistency.

✔ You’re seeing signs of progress, even if slow.

Example: If you’ve started something new and traction is building but isn’t immediate, perseverance might be what’s needed to break through.

3. Let Go → When It No Longer Serves Your Purpose or Energy

Let go when:

✔ You feel drained instead of inspired.

✔ The effort far outweighs the return, and not just financially, but emotionally.

✔ Holding on is preventing you from exploring new opportunities.

Example: If an initiative consistently drains your energy and no longer aligns with your values, it may be time to release it and make space for something better.

My Personal Experience: When Letting Go Is the Hardest Choice

For over a decade, I built a business that I was passionate about and loved showing up for every single day. It wasn’t just work; it was a part of me. I had dreams for its future and saw so much potential for growth. But then, the pandemic changed everything. The world shifted, and so did I.

I wrestled with the decision. I tried to push forward, to hold on to what I had built with so much love and dedication. But deep down, I knew—I wasn’t the same, and neither was the business. The joy it once brought me had faded, and my health was suffering. I had started my business in the first place because of a health scare, and here I was again, facing the same lesson: my well-being had to come first.

Letting go wasn’t easy. It felt like grieving a part of myself. But in the space that followed, I found clarity, new opportunities, and a renewed sense of purpose. Sometimes, closing one door is the only way to see the others waiting to open.

Making the Right Business Decisions: A Practical Approach

If you're still stuck between these choices, ask yourself these questions:

• Would I start this today, knowing what I know now?

• Am I forcing something to work, or am I flowing with it?

• If I let go, what would that open up for me?

When you take a step back and assess your situation with clarity, the right choice often reveals itself. Whether you pivot, push forward, or let go, trust that every decision is a stepping stone to greater alignment and growth.

Have you faced a decision like this recently? I’d love to hear about it in the comments!

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